High-quality sales data is the core of any sale operation as it provides a consistent flow of conversion. But for small companies, it is often hard to sustain the consistency of growth and reach their financial goals.
There are seven ways you can acquire a high-quality sales leads. These methods involve outsourcing, purchasing leads, and creating your own sales leads repository from scratch.
Let’s take a look at these techniques one by one.
Buy Data – There are many lead gen companies that extract data from public sources online using AI, machine learning, or human resource. This is by far the fastest way to acquire any kind of sales data. You simply visit their website, browse to the required database, and buy it online.
Companies like LeadsDatabase.com or CompanyDatabase.com offer contact and related information of millions of businesses in the USA and a few more countries. They have been helping small to mid-size companies like yours for years now. So, it is easy to assume that they have been good at what they do.
Outsource Lead Generation – You can post on websites like Fiverr, Freelancer to seek for the right freelancer. The price per lead can slightly go up as compared to the above-mentioned way but you may negotiate if need data in bulk. You can hire 4,5 freelancers at a time to work for as small as $5 to $10 per hour. You can tell them what to do and where to look for the data if you have any specific needs.
Use Social Network – Sites like LikedIn, Twitter, Github have been a great source for like-minded business owners to communicate and connect. Having millions of businesses being on a single platform means the possibility of having a large business network.
You can easily connect any business owner of these social networks by sending a single message. It may take some time for you to actually see some results after you start contributing to such platforms but it has worked for many businesses before and it might work for you as well.
Use Webinars – The live events, webinars, or online sessions on YouTube provides a great opportunity to tell other people about your business. It offers a great way to connect with other people in the community with similar interests at a much deeper level.
Offer Free Value – This might sound strange, but in today’s world, you have to offer value even before you start selling anything. People don’t like to be sold and that’s why instead of always trying to sell something to your audience, provide them with something valuable like E-book, free course, etc, in exchange for their contact information.
Use Content Marketing – As steve Pavlina once said, there is only one type of marketing is left – content marketing. It’s a great technique to bring more and more customers to your official website or landing page organically.
You can integrate content marketing into your blog or social media accounts. This offers an opportunity to reach out to the people in your community who have never hear about you before. By creating a simple yet interesting and valuable post on LinkedIn or Facebook, you can attract a good number of sales leads with a genuine interest in your products or services.
Use Press Release – This is one of the oldest techniques to access a wider network by utilizing any media’s network. You can hire a press release distribution service that helps you to get instant internet visibility, public outreach, and SEO benefits.
PR marketing is a much cheaper option as compared to social media advertising or even content marketing in some cases. Getting endorsed by influencers or journalists helps any business to establish themselves as a brand within their niche.
In the end, I would suggest you try and adapt what works for you.